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October is Fair Trade Month and for more than a decade, Green Mountain Coffee has been a leader in the fair trade movement, providing a better cup of coffee to consumers and a better quality of life for coffee farmers. Still, only one in three consumers are aware of what fair trade is all about – that a simple purchasing decision can help improve the lives of people around the world.  Green Mountain Coffee and acclaimed musicians Grace Potter and Michael Franti are celebrating Fair Trade Month in a big way with “Great Coffee, Good Vibes, Pass It On” – an awareness campaign that will celebrate the good vibes of fair trade through free concerts and an opportunity to win a trip to Costa Rica, one of many locations where Green Mountain Coffee Fair Trade Certified coffee is grown.

Oct. 24 at 10:30 p.m. EST/7:30 p.m. PST — Michael Franti will rev up Los Angeles from the first-ever Great Coffee, Good Vibes Lounge, brought to you by Green Mountain Coffee.  Fans will be able to visit 7111 Melrose Avenue on October 24 and enjoy a free cup of Green Mountain Coffee Fair Trade Certified™ coffee.

“The farmers I met in Sumatra deepened my passion for fair trade and the incredible impact it can have on their quality of life,” says Michael Franti, musician and spokesperson for Green Mountain Coffee.  “I’m hoping to inspire people everywhere to think about the difference they can make just by choosing to purchase fair trade products.”