SOUND ON NEW MUSIC!: Today, June 4, is Gun Violence Awareness Day. In honor of all of those that have lost their lives and those loved ones that live on in their honor, we’re releasing our powerful new song, “You Will Always Hear My Echo”, which confronts the issue that continues to sweep across the U.S. and claim the lives of over one hundred people a day, resulting in nearly 40,000 deaths from gun violence a year.

The song and video for ‘You Will Always Hear My Echo’ were put together as a response to what seems like a rise in the climate of hate and violence that we see taking place in the U.S. today. I wanted to make the point that because gun violence leaves no community untouched, that it is up to every single one of us, gun owner or not, to do whatever we can to reduce the number of gun fatalities we see each year and lessen the number of families forced to spend the rest of their lives with the pain of losing a loved one.

The video takes place in less than ten seconds. Almost every family I’ve met with who has lost a member to gun violence told me the same thing: ‘Why did my son, daughter, father, mother, sister, brother have to be in that situation in that precise moment of time leading to their death?

I hope the video provokes discussion about the fact that whatever we have been doing so far to reduce gun violence, simply has not been enough to reduce the over one hundred people a day who die from gun violence in America. Let us listen to the echoes of those who have been lost, as heard through the voices of their family members, and work together to make sure fewer and fewer families each year become part of the club of survivors that none of them ever wanted to join.

TAKE ACTION: I need you to do two things.

1. Share the video with as many people as possible.
2. Visit WWW.MICHAELFRANTI.COM/ACTIVISM and follow the simple action steps. Every call, social follow and penny counts as we work daily to end this epidemic!
This video might be intense for your kids.